Augme AD LIFE™ v4.0 NFC capable Mobile Marketing platform

Today, Augme launched the next iteration of its NFC capable Mobile Marketing platform AD LIFE v4.0. The new NFC capable Mobile Marketing platform has ”The recipe for mobile marketing success extends well beyond strategy and creative applications,” stated Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc.

NFC capable Mobile Marketing platform measures the effectiveness of marketing

When you are a marketer, you live, breathe and die metrics. How can I measure the effectiveness of this campaign? How can I see how much this creative content was shared? How can I work out the return on investment for my client? The list goes on. Sales are black and white – you either sold this many widgets or you didn’t. Marketing, on the other hand, is far more subjective and dependent on the needs of a campaign. Some campaign goals are for branding, collecting followers or education. But at the end of the day, most end up needing to positively impact sales. Different campaigns require different metrics, and revenue very often is not representative of measuring a campaign’s success. In an increasingly technological world, judging your effectiveness, conversion rates and the sales your marketing is directly or indirectly accountable for is getting harder.

If you are working within a larger team, you need a platform that will measure social influence, creative reach and also keep an eye out for brand PR emergencies. These days your brand is not represented by what the PR pros and marketers cook up – it means whatever people are saying, it means online and it needs to be managed. The problem is though, that online is a mighty big place and for a company to successfully manage PR relationships with its customers, it needs to engage with them and know where they are and with what technology they communicate. To stand a chance in actually being able to effectively get creative across different channels and measure effectiveness, you need tools. That is where Augme AD LIFE v4.0 comes in as it combines the features of a CMS, CRM and automatically formats creative content for different channels. But best of all to us here at NFC rumors, it supports NFC smart poster campaigns because it is also a NFC capable Mobile Marketing platform.

Augme NFC capable Mobile Marketing platform supports couponing

The basic premise is that consumers can use any mobile device to respond to your media or creative content. The company says “you can instantly create and manage Consumer Response Tags (CRT’s)”. When a consumer responds to a CRT campaign, they receive campaign media instantly formatted for their viewing device.

“While the current environment primarily uses 2D codes and customer response tags (CRT’s), image recognition and augmented reality are not far away,” said Iacovone speaking about his company’s NFC capable Mobile Marketing Platform. “Today, coupon redemption relies on loyalty card triggers and inadequate scanning or printing capabilities at retail locations. In the near future, Near Field Communications (‘NFC‘) will dominate the way users interact with their mobile devices for coupon delivery and payment transactions. AD LIFE™ v4.0 is built for scale and will guide enterprise clients through the changing technology landscape, while ensuring relevancy in the mobile market.”

Coupons are treated like any other media, but you add them to a specific campaign within the NFC capable Mobile Marketing Platform. Although many of the NFC POS terminals will likely ship with some form of coupon management software, it is unlikely it will gather analytics like a genuine NFC capable Mobile Marketing Platform can. Analytics help marketers refine campaigns and to highly target campaigns at target demographics. The NFC capable Mobile Marketing Platform provides key metrics and results of client campaigns including demographic and behavioral data. The Mobiles Analytics Response Dashboard allows users to easily track campaigns by accessing daily, weekly and monthly data, thus creating a comprehensive CRM roadmap for your brand

Other features that the NFC capable Mobile Marketing platform supports

Although this NFC capable Mobile Marketing Platform is well rounded, it may not fit your needs exactly and we liked the fact that AD LIFE allows for customization and provides customers with API’s and their own web service architecture. Further features are laid out below.

The AD LIFE™ v4.0 NFC capable Mobile Marketing Platform features and functions include:

 
• Appliance SaaS and Managed Service Models
• API/Web Service Architecture
• Patented Device Detection and Content Rendering
• Mobile Web
• Mobile Apps
• Tracking & Analytics — Access to 120 Million Consumer Records
• Customer Relationship Management (CRM) Integration
• Content Management System (CMS) Integration
• Mobile Social Media Integration
• National Mobile Couponing
• Mobile Rebates
• Mobile Sweepstakes
• HTML5
• CSS3
• Location Awareness
• Sampling
• Co-Pay Solutions
• HIPAA Compliance

If you have experience with AD LIFE and have a view on using its NFC capable Mobile Marketing Platform features, we would love to see what you have to say in the comments.