Mockumentary Viral Video from Barclaycard

Barclaycard has released what it calls a mockumentary video that charts the history of payments, from the barter system all the way through to NFC.  The video is really an amusing way of educating UK folk on the benefits of using its NFC Quick Tap application and service that was launched with Orange in May.

Barclaycard Mockumentary video uses humor for education

Education is always the biggest barrier to adoption with any new technology. We can see that in Moore’s technology adoption life cycle below, we are currently crossing the chasm with much work to be done before we reach the early majority. NFC is still treated with some suspicion by the general public. So Barclaycard’s choice to use humor, or in this case a mockumentary, to attract people to learn more is a solid marketing move, especially with the Brits as they respond better to “humour” than they do to hard core feature and benefit presentations. The video charts the payment methods used from the stone-age right up until today with a fella buying a coffee with Quick Pay.

Will the Barclaycard Mockumentary Video go Viral?

Who knows! But we are passing it along and suggest you do the same. It really is an amusing mockumentary and illustrates what it has taken for us to be able to use a abstract concept to represent our ability to pay, rather than carrying around a chunk of gold. The irony is that our smartphones’ innards are laced with gold so we can make a transaction that is representational of trading gold. The more things change, the more they stay the same. To learn more about the history of money, NFC contactless payments and Quick Tap, head on over to barclaycard.co.uk/dinosaurmilk

Enjoy the video mockumentary below and pass it on.