Kimtag finds Social Network NFC tags scans get a 22% per month bump [Updated]
Posted by Seth PlanckSeptember 13th, 2011 at 11:37 AM Filed Under Latest News
Kimtag research finds social networking and marketing NFC tags scans get a 22% per month bump
Kimtag provides a free and valuable service – it helps people generate NFC tags and QR codes and then gives those same people statistics on the hits they get from those tags and codes. The service is a no fuss, no muss, simple and yet valuable service that is free to use. They also sell NFC tags so you can get everything you need in one place. Because Kimtag loves its statistics, it monitors them on an aggregated and meta perspective. After following 10,000 of its uses, it has seen a massive uplift in scans of those NFC tags. The research was carried out over a six month period and saw the growth in people scanning NFC tags and visiting what Kimtag calls its connection page, which would be the target page where the NFC tag pushes users.
NFC tags hits grew a massive 170% over the last six months according to research conducted by Kimtag
Kimtag is a UK based company but its users come from all around the world. Over the research period, which has lasted for the past six months, Kimtag has observed a massive up swing in scans. This represents 170% growth. With NFC phones gradually making their way to market and Nokia and Samsung being in the market for a few months now, the first signs of how NFC tags will be used and the pervasiveness of those NFC tags is starting to become evident. Based on the fact that Kimtag would have 10,000 users that had the ability to write and deploy NFC tags is a sign of the times.
Phil Coote, Kimtag’s CEO, commented, “The research illustrates that while a lot of the current focus within the NFC industry has been on payment systems, the use of NFC to empower the new ‘internet of things’ is likely to play an equally important role in it’s growth.”
“Kimtag has over 70,000 registered Kimtags although that excludes users using our Branches management system. Branches allows users to create copies and variations of a master Kimtag. Typically used by estate agents to create QR Codes for properties or companies to create QR Codes for staff,” told NFC Rumors. “We’re growing very quickly. We’re grew 30% in the last month alone, which is plenty quick enough for us at the moment,” Phil Coote added.
We asked Phil Coote what he felt had contributed to Kimtag’s success in the NFC tag space “Kimtag was created originally for NFC. It’s purpose was for connection sharing within the so called ‘internet of things’ where any company, person, event, product, etc would have a general ‘ID’. The question we asked was what would that ‘ID’ be. If you hard code your NFC tag, it’ll go out of date. If you link to your Facebook account, what happens when you prefer Twitter or Google+. So you link to a ‘connection hub’. You link to Kimtag.”
Kimtag expects to see these figure grow further, and we tend to agree as both NFC phones and NFC tags are becoming more pervasive by the day. If you would like to try your hand at running a marketing campaign and would like to generate and track NFC tags, head over to Kimtag and give it a whirl by clicking this link because it’s free after all.