First NFC digital billboard to launch in Times Square

First NFC digital billboard to launch in Times Square

Today we see the next step in NFC marketing as thinaire Radiant Outdoor and thinaire NFC Bootcamp put on a show in New York’s Times Square that will be a first in NFC. Yes, we are talking about the first NFC digital billboard, but you already knew that because you read the title. We knew you would because we know most of you range in age from your twenties to your late forties and sneak a peak at NFC Rumors from work and we know you can read! Welcome to the NFC fan club.

NFC marketing is taking off in a multitude of ways. We have seen collaborations, analytics that blow web based stats away and exclusive representation deals being signed.  NFC is set to change the fundamentals of marketing and any marketer who doesn’t embrace the new parody that is interactive offline / online marketing could get left behind in the next couple of years. We have said it before and we will say it again, NFC Rumors loves marketing. The only thing we like better than marketing is coffee and NFC marketing, in that order, for real. We’re not joking, honest!

Radiant Outdoor and NFC Bootcamp are an inclusive bunch who are inviting you to go see the first NFC digital billboard in the world at its unveiling.  “NFC to consumer mobile and digital display convergence and smartposter in Times Square. “thinaire™” [don't for get the ™] the emerging leader in NFC engagement solutions, Radiant Outdoor, OOS Investments and the NFC Bootcamp™ invite you to preview the first Times Square NY NFC digital billboard to consumer NFC mobile engagement and NFC enabled smart poster.” If you live in New York, or will be in town on September 22nd between 12pm and 4pm, how can you not go see this monster NFC billboard?

“We are thrilled to be previewing thinaire in Times Square and making our NFC enabled offerings available to the public. It is exciting to be launching this NFC boat and we look forward to seeing how the wave of NFC will carry this along and how NFC will move forward toward broader adoption. I hope everyone who can attend the preview and the inaugural NFC Bootcamp on September 27^th in NYC will, because NFC is such an incredible and truly powerful technology and tool.  We look forward to demonstrating its capabilities at the pre-Bootcamp event in Times Square on the 22^nd and at the NFC Bootcamp on the 27th,” Theresa Billy, VP of Business Development for thinaire, told NFC Rumors.

There is nothing pedestrian about a 38 foot NFC digital billboard (they do say everything is bigger in the US).

However, pedestrians (you people who walk everywhere) walking through Times Square will have the ability to engage with the NFC-enabled smart poster and the advertisers and associated promotions featured on the NFC digital billboard. Radiant Outdoor’s 38’ tall digital display towers off the Millennium Broadway Hotel and is highly visible from the Times Square ”Bowtie”, ABC’s Times Square studio and the entrance to the Toys R Us flagship store. The event will be featuring the by now tried and tested Samsung Google Nexus S NFC enabled smartphone.If you don’t have the device, we would ask why not? However, there will be demo units on hand so you can use to try out a little NFC marketing magic. The event will also have a giveaway, so if you get lucky you could even win.

In addition to creating the first NFC to mobile engagement of NFC digital billboard in Times Square, thinaire™ and Radiant Outdoor will be among the featured participants in the country’s first NFC Bootcamp series that begins on September 27th. 2011. New York’s first NFC Bootcamp will feature the industry’s leading NFC experts from companies such as Maxim, Device Fidelity, thinaire™ and many others.

In this meet-and-greet get together, you can meet with the pioneers in the rapidly growing field of NFC and learn about its true potential. Savvy? If you are interested in learning more about the NFC Bootcamp, head over to their website and get registered – here’s a link. That event is also being held in the Big Apple and will be held on September 27 at the Sheraton New York Hotel and Towers located at 811 7th Avenue, New York, NY 10019.

thinaire™ patented solution, system and process allows for individuals (not Borg collective members) with NFC-enabled smart devices to engage with things such as RFID embedded smartposters, NFC enabled payment terminals and is the agnostic “on-ramp” to the soon widely available NFC mobile wallets (currently Google and Isis with others to soon follow).

“To be “On thinaire” will be to participate in a rich consumer mobile experience that will allow for value added consumer engagement and activation opportunities. Such as coupon redemptions at the point of sale using the mobile wallet, coordination with store loyalty programs, customized targeted advertising and relevant promotions, charitable and cause related affinity and giving, mobile and e commerce.” Or, in other words, what you can expect is coupon redemption at the point of sale using the mobile wallet, coordination with store loyalty programs, customized targeted advertising and relevant promotions, charitable and cause related affinity and giving, mobile and e-commerce. You know, all the things you were promised that NFC and mobile wallets would bring to you in a frictionless manner.

NFC marketing with an NFC digital billboard

So people, NFC marketing takes another step forward and we can now add thinaire and Radiant Outdoor to the list of NFC out-of-home marketers who are not only running with the technology but who are breaking barriers, providing education and generally giving NFC marketing a good name. We can’t wait to see videos and photographs of the 38 foot NFC digital billboard. The NFC digital billboard is a first in New York, and as far as we know, the world – it will give you a glimpse of what is to come in NFC. If you have the chance to go, we want photos of the NFC digital billboard as we have a date with our coffee and NFC Rumors that weekend as we get ready for the plethora of NFC events that are running from October through to January.