Tapit closes exclusivity deal with JCDecaux in Australia for NFC marketing

Tapit closes exclusivity deal with JCDecaux in Australia for NFC marketing on its “outside street furniture” or what we like to call NFC billboards

Nobody can accuse the Australian NFC marketing firm Tapit of resting on their laurels. They announce that JCDecaux have signed an agreement that will see the firm exclusively provide NFC, QR and SMS-based marketing posters, billboards and the mobile provisioning of content and back-end management for all campaigns JCDecaux operates in Australia. It was only last week that Tapit and its partners in crime, Proxama and Blue Bite, announced that they were creating an NFC marketing alliance that would span three continents and offer NFC marketing services to the majority of the world.

But that was last week. Not content with bridging the gap between continents, Tapit hit up JCDecaux for every billboard the company has in Australia. JCDecaux, in actual fact, operate bus stop marketing and traditional marketing billboards and a whole host of other out of home marketing properties. From this point on, Tapit will exclusively handle the NFC side of the equation. NFC is expected to grow rapidly down under now that banks are finally committing to the technology, and NFC phones are beginning to become available.

Example Tapit and JCDecaux NFC Marketing Campaign

In an example campaign (see video above) that Tapit and JCDecaux launched, you can see that consumers with NFC phones simply tap their phones against a smart poster at a bus stop to visit a website that gives them the opportunity to win $5000 AUS. Music, images, videos, movie trailers and coupons can just as easily be provisioned to be downloaded. The design of the smart poster is one aspect of NFC marketing; creating the content management and analytics portion is another, and Tapit seem to have it all under control. NFC marketing is coming of age and Tapit looks set to take the top spot in Australia.