Avery Dennison and Signbox show off backlit Enlighten NFC smartposter

Avery Dennison and Signbox show off backlit Enlighten NFC smartposter

Avery Dennison and Signbox have teamed up to launch what they call a “sophisticated backlit poster system” called Enlighten that utilizes NFC for promotional offers and other NFC smartposter use cases and marketing features. We have already seen tags being built into NFC smartposter campaigns, we have already seen NFC being combined with giant LCD billboards for NFC marketing campaigns, and now we see the next iteration in the evolution of NFC signage as Signbox using Avery Dennison RFID N-Zone Near Field Communications (NFC) inlays, who has created a backlit NFC smartposter.

Signbox and Avery Dennison launched their Enlighten NFC smartposters product at London’s Saatchi Gallery on October 4, 2011 to guests that included representatives from top London advertising agencies, major brand custodians and senior marketing professionals. Avery Dennison are one of the largest producers of NFC tags along with the likes of UPM RFID and the Identive Group. Yet, until now, we have not seen them promoting their RFID and NFC products to the masses. That has now changed with the launch of Signbox’s Enlighten product.

“Our N-Zone NFC inlays are a great match for this display system. The N-Zone tags, using NXP`s NTAG chip family, were created for just this purpose — to transform static promotional materials into more powerful interactive media. Businesses looking for a competitive edge will find the N-Zone-powered Enlighten smart posters a vital promotional tool and a marketing game-changer. Working with Signbox has been a great experience and we look forward to continuing to innovate with them in the NFC signage space,” said Maggie Bidlingmaier, Avery Dennison RFID Director of Global Sales and Marketing

“In developing the Enlighten smart poster system, Avery Dennison has proved an invaluable partner to us. Together, in a relatively short time span, we have created not just a sophisticated smart poster system, but one that in the coming years should completely transform the way brand owners and campaign managers communicate with their target audiences,” commented Mark Bartlett, Managing Director of Signbox.

Chris Feige, General Manager Tags and Labels at NXP Semiconductors, also commented, “Unleashing the potential of NFC, Enlighten takes product marketing and promotion to a new level. We are excited to provide our latest NFC technology to serve the need for flexibility, convenience and user experience, contributing to Enlighten’s success.”

Avery Dennison and Signbox uses NFC tags to launch the Enlighten backlit NFC smartposter system

Bringing the online world offline and vice-versa is the focus of NFC marketers around the globe. Creating immersive experiences that allow brands to start conversations and interact with their influential fans is the reward that progressive brands are attempting to achieve using NFC in smartposter campaigns. Another benefit of NFC marketing is the sheer depth of consumer information that is communicated including, who, where, why, what time and how much. Proximity based marketing is about to hit critical mass and NFC is right in the middle of this new marketing revolution.  Amazingly Avery Dennison recently celebrated the sale of its one billionth inlay which the company says is “an industry first”.

Signbox, who are a leading UK sign and display communications firm, feels that Enlighten enables a range of custom-tailored messages including promotional offers and location-based information to be transferred directly to target audiences via their NFC-enabled smartphones or devices.