London gets 100 Clear Channel LD6 NFC HD screens on its streets
Posted by Seth PlanckOctober 13th, 2011 at 10:52 PM Filed Under Latest News
London gets 100 Clear Channel LD 6 NFC HD screens on its streets that it calls LD6
Earlier this week we reported how Clear Channel and Tapit have got together in Singapore and now Clear Channel are slinging 100 NFC HD screens into service at London street locations that it is calling LD6, which stands for London Digital 6 Sheet. For a company who hasn’t been a big player in NFC, Clear Channel appears to know how to enter a market with a bang. The 100 72” NFC HD screens are being installed in key locations across the capital, delivering 10.8m impacts per week. As you will see in the image above, the NFC HD screens are primed for bus stops and malls. Although Clear Channel have wider plans for its LD6 NFC HD screens throughout the UK, including “small format digital roadside in London, spectacular digital roadside in Piccadilly Circus, large format digital roadside in London, small format digital in malls across the UK, small format digital in pubs and bars across the UK and small format digital in Birmingham Airport. In total, advertisers will be able to book more than 400 digital connection points across multiple environments,” says Clear Channel.
“The launch of LD6, combined with the continued expansion of our digital mall and Socialite networks, is a demonstration of our commitment to significantly invest in developing new channels for our customers.”
NFC HD screens in London show the future of Out-of-Home marketing
Building dynamic NFC capabilities into on street furniture has been the holy grail for marketers wanting to use NFC for its information gathering abilities. The Clear Channel LD6 NFC HD screens offer an enhanced experience through the day and night, for consumers on the move. The network promises it will deliver high dwell time, enabling advertisers to capitalize on greater engagement opportunities, which will be enhanced with NFC marketing. Consumers are blind to ads in so many ways, however, Clear Channel will be displaying dynamic content and real-time updates such as news, weather, travel and links with social media. Those links will have NFC tag capabilities which will engage consumers, and in the case of people waiting for buses, will also give entertainment for consumers who will interact with ads. Clear Channel say that their LD6 NFC HD screens will offer Context, Immediacy, Interactivity and Creativity. Interactivity will be offered through unique links with mobile and social media as well as built-in NFC capability.
The LD6 NFC HD screens network is situated in high profile locations across London, including Oxford Street, Upper Street, Shepherds Bush Road, Victoria Street and Baker Street, Cambridge Circus, Aldwych, Shoreditch High Street, Camden High Street, Clapham High Street, King’s Cross, Euston, Victoria and Clapham Junction, Wandsworth, Hammersmith, Islington and Westminster. One thing we know for sure is that NFC marketing just took a step forward with Clear Channel LD6 NFC HD screens.