UPM RFID launches NFCtags.com helps educate consumers and businesses
Posted by Seth Planck
November 12th, 2011 at 4:21 PM Filed Under Latest NewsUPM RFID launches NFCtags.com helps educate consumers and businesses
NFCtags.com launches to educate consumers and business on NFC and list UPM RFID partners at the same time. If you have been following NFC for a while, you would have heard of UPM RFID. They make NFC tags among other RFID products. What you may not know is the firm is on a never ending quest to educate and find new and innovative uses for NFC that both utilizes NFC tags and applications outside of NFC tags. As part of their never ending quest to promote NFC and spur on adoption, UPM RFID has launched NFCtags.com.
“We’re extremely happy to be launching NFCtags.com. UPM RFID’s loyal and ambitious NFC partners needed greater visibility for their NFC tags, applications and solutions, and together we decided to invest in a high online presence to make these tags effortlessly available worldwide,” says Mikko Nikkanen, Business Development Director, UPM RFID. “We’ve signed dozens of nfctags.com partners already, and the number is growing fast. There’s no doubt that in the months ahead we’ll be seeing a lot of activity around the site – stay tuned to NFC,” he added.
NFCtags.com use cases education
NFC is only limited by imagination. Use cases are, to say the least, diverse and UPM have attempted to categorize some of these uses for consumers and NFC tag buyers. The categories focused on over at NFCtags.com are as follows:
Retail Environment
In retail applications NFC is used for information and product authentication and customization. NFC offers endless opportunities for marketing, campaigns, promotions, discounts and customer loyalty or membership benefits.
Social Media
NFC technology offers outstanding opportunities for social media updates, communication, check-ins, location information sharing and promoting products and events in social media.
Games & Toys
NFC enhances the entertainment and experience with games and toys, introducing new game levels or functionalities, like geocaching.
Location
NFC gives truly accurate location information for navigation, access control, security checks, healthcare, online schedules and orienteering purposes.
Media & Ads
With NFC you can upload ringtones or schedules. The cross-media functionalities of embedded NFC tags attached to printed publications can provide access to exclusive internet content or downloadable smartphone apps.
Business Cards & Calendars
NFC makes it fast and easy to save contact details or add calendar entries to your NFC smartphone and CRM systems.
Loyalty Apps
NFC offers many retail related loyalty application possibilities: key chains, personalized promotions or greetings, for instance.
Peer-to-peer
Electronics pairing is easy and fast with NFC. Pair your NFC mobile phone with a wireless keyboard or any other mobile phone accessory.
Product Authentication
Authenticating products, their origin and production chains is reliable with NFC. Especially in the pharmaceutical or spirits industries, NFC can save lives.

Ticketing & Monetary Transactions
Pay for your shopping in stores with an NFC payment sticker on your mobile phone, or pay with an NFC-enabled travel card or public transportation.
Resources for NFC use cases on NFCtags.com
NFCtags.com also acts as a directory for suppliers of both NFC tags and application providers, many of which we have covered here on NFC Rumors. UPM RFID partners can be viewed on NFCtags.com with descriptions of their specific niche areas. With the amount of firms building out products and services that use NFC escalating by the day, the site acts as a good resource for anyone thinking about an NFC deployment to find information they need and make contact with some of the industry leaders. A problem that the NFC tags industry has faced is educating customers to which NFC tags they need for specific projects. NFCtags.com adds a section dedicated to helping people find the actual tags they need for specific applications.
All in all NFCtags.com is another great resource for firms wanting to expand or develop in the NFC industry. NFC Rumors spoke with Jan Svoboda, Sales & Marketing Director for UPM, who told us, “We are going to be working going forward to improve and develop the content and get more partners listed on the site.” NFCtags.com even has Android apps listed for NFC tag writing and selection.
NFC tags are set to be a huge growth market and we are likely to find them in more and more products and services we buy and use. UPM has taken it upon itself to build NFCtags.com as an educational resource for companies looking to use NFC in marketing, services, ticketing and a whole host of other use cases. In our opinion, that has to be a good thing. If you would like to head over and check out NFCtags.com, hit this link.


















































