Aditux demos NFC payments iCarte solution and more
Posted by Seth PlanckDecember 06th, 2011 at 5:13 PM Filed Under Latest News, Videos
Aditux demos NFC payments iCarte solution
We like covering Aditux because the firm is always up to something new. We imagine their dev labs being like that of a mad professor with projects going on all over the place. From Nokia apps, to NFC tag management and writing software, Aditux crosses industries and sectors developing innovative solutions that use NFC. We met up with the CEO of Aditux, Jayden Khakurel, to find out about their latest and greatest project that moves Aditux into the NFC payments sector, and to see what the firm had developed.
Aditux has been working with the iCarte iPhone case to develop some NFC payments software for both retailers and consumers. Obviously with Apple not including NFC in the iPhone 4S, this has given developers a great opportunity to write NFC mobile wallet apps without competing with Cupertino at this point. What we like about the Aditux wallet is the fact it isn’t reliant on the iCarte system but allows all current iOS users to conduct NFC payments now.
The first thing to mention is that the app and iCarte case worked perfectly. As you will see from the video below, the NFC just worked and that is more than we can say from our recent experiences with Google Wallet. Secondly, although the NFC mobile wallet wasn’t packed full of features it did allow for NFC payments and a loyalty point system. The system comes with a web based backend that allows retailers to see and manage consumer history and also allows for the redemption of points.
We don’t imagine for one minute that the Aditux Wallet poses much of a threat to Google Wallet and larger scale wallets that will be deployed. However, what it will allow is for smaller retailers with one or more stores to offer consumers an easier way to pay. The current system uses PayPass so it will be accepted at as many places as Google Wallet or any Isis wallet when it is finally ready for market.
Aditux shows NFC Rumors their Nokia Xchange app
Aditux gets nominated for awards often and hearing Jayden’s passion for the projects that the firm takes on it is not surprising. An NFC app that Aditux produced earlier this year was its Xchange app that allows users to effortlessly exchange business card information that can even carry along photos. While we had Jayden Khakurel in front of us, we had him give us a quick demo of the app in action. You can see our post of the Xchange NFC app here or see the video below.
Aditux NFC tag manager
A couple of weeks ago, we covered the Aditux Tag Manager, which allows for full management of a campaign from encoding to locking multiple NFC tags. It’s a Windows application and the set comes with an NFC reader/writer. We can honestly say it’s the simplest solution we have seen for managing NFC tags for marketing campaigns. We had Jayden demo his system for us, but unfortunately by the time we got round to video the app in action some elements had disappeared from the Aditux booth so we couldn’t get it on video for you.
However, earlier in the day when we saw the full demo the system worked without issue and proved itself to be a valid investment for anyone attempting to encode tags for smart posters, business cards or other print media, or even just inlays. Aditux is sending NFC Rumors their software so we can properly review it and we should have it any day now. We’ll put it through its paces and let you know whether it’s as easy as it seemed when we saw it demoed.
From what we saw, it seems like child’s play and so our test is going to be seeing if we can get an eight-year-old to encode some tags, because we think it is that intuitive. The NFC tag manager supports encoding business card data (in standard vCard format). You can also encode SMS numbers and call requests. One feature we particularly like is the fact that the software allows you to write protect your tags so others cannot come behind you and alter your data. See our full post about the NFC tag manager here.
All we know for sure is that the system sure beats attempting to manage and encode a whole campaign from a phone. The time alone it saves you would take care of the cost of the kit.
Aditux is growing like gangbusters and the CEO shared with us that the firm was considering adding a US presence to its operations. We would love to see more Aditux projects this side of the pond and hope that works out for the firm. Aditux are a firm to keep your eyes on in NFC, and we just wonder what they are going to pull out of the hat next.