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RIM goes down under to get to the top of NFC with Tapit NFC Marketing

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December 08th, 2011 at 5:37 PM Filed Under Latest News
RIM goes down under to get to the top of NFC with Tapit NFC Marketing

RIM goes down under to get to the top of NFC with Tapit NFC Marketing

Okay, save your lewd jokes about the title of this post – we have already made them here in the NFC Rumors office, we could have made it worse. Over the last few months Tapit has shined as probably the most successful NFC marketing firm in Australia, and RIM has been pushing their support of NFC around the world. Considering that RIM wants to promote the NFC capability of its BlackBerry Bold 9900 and BlackBerry Curve 9350 in Australia it would appear that Tapit would be a natural go-to partner to get the job done.

Tapit CEO and Co-Founder, Jamie Conyngham, said, “RIM is pioneering an initiative to educate consumers about the rise of NFC in Australia and BlackBerry Bold 9900 users are some of the first Australians to be able to make use the technology.” He added, “There is such amazing potential for companies to utilise NFC in a variety of areas, including in their marketing strategies as it provides an instant call-to-action for consumers and puts content straight into their hands. Through this campaign and via the launch of its recent NFC-capable devices, RIM is helping drive NFC in Australia.”

RIM and Tapit set out to educate consumers about NFC in Australia

Educating the general public about NFC capabilities, use cases and NFC smartphones is vital for the continued growth of NFC and it’s great to see RIM taking this seriously. Up until now, RIM and Nokia have been the biggest proponents of NFC and with the BlackBerry Tag application coming soon, RIM will finally have the capabilities to make an impact on NFC adoption.

The first batch of BlackBerry NFC smartphones didn’t work as well as they should have and many carriers around the globe stunted the capability within their BlackBerry NFC smartphones. However, from what we are hearing and videos we have posted it appears RIM has all its ducks in a row to take a leading role in NFC deployment, from an OEM handset maker’s perspective at least.

“NFC is an innovative technology which is enabling smartphones to become even smarter platforms. We believe NFC will be increasingly used in Australia in a variety of ways including making mobile payments with your smartphone, transferring information or even using your smartphone as a digital key.  The potential of this technology excites us at RIM, driving us back to our heartland, which is innovation, and allowing us to offer new possibilities to our customers,” said Adele Beachley, Managing Director for RIM Australia.
“Partnering with Tapit will allow us to showcase the power of NFC in marketing. RIM recently launched BBM Music and NFC is a great way to share this application and information about this service with consumers,” said Beachley. Tapit already has many successful NFC marketing campaigns under their belt and we can’t wait to hear how the RIM campaign went over with consumers. A representative from Tapit let us know that RIM is considered ahead of Nokia when NFC is mentioned in Australia, which is amazing when you consider how many handsets Nokia has released. RIM needs some good news and many forget that they are a global player.
Whereas demand for RIM devices has softened in the US, at this time we are hearing that in other parts of the globe demand is still very strong. Dependent on the type of NFC marketing campaign that Tapit has run for BlackBerry devices the Canadian firm could well cement that position of the number one NFC smartphone maker even further.

over the last few months

Source: Tapit NFC marketing