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Posted by Seth PlanckSeptember 20th, 2011 at 4:35 PM Filed Under Latest News, NFC Deals
Google Wallet is live but don’t get your NFC Samsung Nexus S 4G from Sprint
Yes we know, we know, the Google Wallet with Google Offers conjoined is all very exciting. All very exciting if you own a Samsung Nexus S 4G that is, especially because Google is pre-loading the Google Wallet with $10 for free! Alas the NFC wonder that is Google Wallet only works with the Samsung Nexus S 4G because that’s the only phone that is on Sprint and houses a Secure Element which is where your secure apps (like Google Wallet) live. So if you have gotten giddy at the thought of waving your NFC phone around like Harry Potter and magically making money disappear from your bank account, you will need the aforementioned phone. In the press release yesterday, Sprint recommended that you go give them $99.99 and they promised they’d send back $50 in a mail-in-rebate. We have to tell you that Sprint’s deal sucks and you can do a lot better on that Google Wallet capable phone if you take a quick look around online. What’s that? You don’t have the time? Well, it’s a good job we went and did it for you then. Before we get to the deals let’s take a quick recap of Samsung Nexus S 4G specification. We hope you are paying attention because we will be asking questions later.
Posted by Seth PlanckSeptember 16th, 2011 at 2:49 PM Filed Under Latest News
Acer launches Liquid Express NFC phone, pledges allegiance to NFC
The days of being geeks with a penchant for an obscure communications protocol are far behind us, and even Acer is now getting in on the act by launching the Android Liquid Express NFC phone in Europe. Yes, we can now add Acer to the growing list of companies who intend to launch an NFC phone. The Acer Liquid Express will run on Android 2.3 Gingerbread to deliver its NFC love to consumers. Acer recently had a shake up in its top brass and have committed to the industrial design and aesthetically pleasing standards of Apple. The introduction of an Acer NFC phone over in Europe will only further fuel the NFC adoption that is currently taking place in countries like the UK and France all over the continent.
Posted by Seth PlanckSeptember 15th, 2011 at 5:33 PM Filed Under Latest News, Rumor
NFC Rumor: T-Mobile to launch 5 more NFC phones this year
NFC Rumors has exclusively learned that T-Mobile USA has 5 – count them, 5! – more NFC phones that are due to be released before we say goodbye to 2011. This information comes from one of our trusted sources who has inside working knowledge of the T-Mobile roadmap and whereas details of the actual NFC phones may be a little light on the ground, you can take what we do know to the bank.
NFC Rumor Suggests 5 T-Mobile NFC Phones for 2011
Let’s start off with the obvious. The NFC Samsung Galaxy S II, dressed in pink and ready for the party, will launch on T-Mobile before you find yourself singing Auld Lang Syne badly. This is expected and not really going to stun anyone, but we can confirm it will be one of the five NFC phone sets hitting T-Mobile within the next four months.
Next NFC rumor on the block HTC. HTC will be releasing an NFC phone on T-mobile before the end of the year, and it’ll be a Windows Phone 7 device. This device is still a mystery and we are putting out our feelers to see what else we can learn about this mystery NFC phone.
However, it isn’t as if we haven’t heard of any NFC rumor regarding WP7 NFC phones.
Posted by Seth PlanckSeptember 14th, 2011 at 7:02 PM Filed Under Featured, Latest News
Need NFC in Windows today but don’t want to wait for Windows 8?
In this post we look at Wireless Sensor Technologies and their Windows NFC SDK and other projects the company is working on in the NFC World.
Yesterday NFC took the final step towards becoming mainstream as Microsoft announced support for the nascent protocol in Windows 8, which will allow a myriad of Windows toting devices to be developed. These devices include NFC tablets, NFC laptops, NFC readers built straight into PCs and support for many more form factors. However, from when Microsoft announces a new version of its operating system to launch can mean it is still months, and if not well over a year, from being launched. Developers are hungry to develop NFC software now and want to deploy on Windows boxes as soon as possible. Starting to develop an NFC application or service now, when it could potentially take 16 months for Windows 8 to launch, doesn’t allow devs to pay the bills. So, why can’t Windows devs and users have the best of both world? They can now.
Earlier today we got down to business and chatted about everything NFC with Craig Tadlock, who is the CEO of Wireless Sensor Technologies.
Posted by Seth PlanckSeptember 14th, 2011 at 4:18 PM Filed Under Latest News, Videos
First Windows NFC development app hits from Wireless Sensor Technologies, partners with UPM RFID to boot
The announcement came yesterday that Windows 8 would support NFC in tablets, PCs, laptops and other devices. GoTotags, which is a subsidiary and software division of Wireless Sensor Technologies, have already launched a Microsoft Windows NFC application and NET-based software development kit (SDK) which gives Windows computers access to NFC functionality. Wireless Sensor Technologies are becoming a larger and larger player in the NFC space and have also partnered with the mighty UPM RFID to supply custom NFC tags through their BuyNFCTags.com online store.
What makes the Los Angeles and Seattle outfit, Wireless Sensor Technologies, different to most NFC tag stores? Its commitment to offer developers strong APIs and tools to develop applications. Now that the company has partnered with UPM RFID the quantity, supply and costs of its NFC tags is assured. UPM RFID and Wireless Sensor Technologies have joined forces to deliver near field communication (NFC) products and services to seamlessly connect the physical and online worlds (read internet of things) via wireless sensors and devices.
Posted by Seth PlanckSeptember 14th, 2011 at 12:34 PM Filed Under Featured, Latest News
PayPal gearing up for NFC mobile wallet, Accumulate wants run the security detail
If you want a clue about what PayPal is up to in regards to NFC, you need look no further than its new partnership with Swedish firm Accumulate. PayPal is working with Accumulate to add the firm’s security platform, “Mobile Everywhere”, for what Accumulate calls “coming mobile services.” The agreement in place between the two companies is at this time a Swedish-only affair and for Swedish consumers. In viewing what PayPal is planning for Sweden, we can ascertain what the company might have in mind for the rest of the globe when it comes to NFC payments and its NFC mobile wallet.
”The agreement is great news and we look forward to partnering with PayPal and to support the innovative mobile services based on our technology,” says Stefan Hultberg, CEO of Accumulate.
Posted by Seth PlanckSeptember 13th, 2011 at 12:58 AM Filed Under Latest News, Rumor, Videos
BlackBerry Bold 9790 NFC phone photographed, could launch before the end of the year
The BlackBerry Bold 9790 is a smaller cousin to the 9900 and 9930 NFC phones, and until now we have known this phone as the Bellagio. They may not be the first shots we have seen, but BGR managed to get a few shots of the device today when they had the chance of some hands-on time with the BlackBerry Bold 9790 today.
Specifications of Blackberry Bold 9790 Bellagio NFC Phone
It is early days, and the rumored specifications are just that at the moment. However, specifications we are hearing about are subject to change but look a little something like this: The BlackBerry Bold 9790 Bellagio has a TFT Capacitive Touchscreen Display that’ll output at 320 x 480 pixels display resolution for your viewing pleasure, naturally she’ll run on Blackberry 7 OS and she is said to be quick.
Posted by Seth PlanckSeptember 12th, 2011 at 8:45 PM Filed Under Latest News, Rumor
Sony Ericsson Nozomi wonder phone to sport NFC and then some?
If you thought the Droid Prime was the epitome of NFC phones wait until you get a load of the rumored Sony Ericsson Nozomi wonder phone that is said to be launching in March 2012. XperiaBlog has reported that they have received exclusive information concerning the upcoming Sony Ericsson Nozomi NFC phone and if the information is correct the specifications are looking amazing. The Sony Ericsson Nozomi shares many specifications of other NFC phones that are expected to be launched this fall – all except the display. Instead of a 4.5-inch, the company has decided to stay with a 4.3-inch screen that has a resolution of 1280 x 720. And yes, if you are a mathematician that does mean that the PPI is north of 300. In fact, the pixels per square inch are higher than those in the Apple iPhone 4 which tops out at 326 PPI. The new Sony Ericsson Nozomi’s display boasts 342 PPI!
Posted by Seth PlanckSeptember 12th, 2011 at 8:00 PM Filed Under Featured, Latest News
Monitise snags a UK virtual payment cards patent
Monitise today announced that it had been awarded a patent in the UK for virtual payment cards.
UK outfit Monitise today announced that it has been granted a patent for virtual payment cards like the ones we have seen with Citi and Google Wallet and exactly the same as CSI’s virtual cards program that we covered a few months back. The patent has been granted in the UK covers virtual payment cards that are separate to any bank account that consumers top up which reduces any risk of a would-be thief getting account or card details. The theory is sound, and protects consumers whether they are shopping online or whether they choose to use virtual payment cards with an NFC mobile wallet.
Whereas NFC mobile wallets are safe, there is always a risk just as there is by using a traditional bank card or credit card. Virtual payment cards negates that risk by only having the funds you want to risk within your virtual account. Monitise generates the “virtual payment cards details” on the mobile phone to enable a consumer to shop in a secure way without them having to divulge data from their credit or debit cards such as personal account numbers, card expiry dates and security codes. The consumer chooses which account to use as the funding account for the virtual payment cards.
Posted by Seth PlanckSeptember 12th, 2011 at 11:59 AM Filed Under Latest News, Press Release
NFC Watch coming to market in 2012? Bizarre press release leaves us in the dark, but with plenty of stories
Winwatch is an RFID and NFC watch maker headquartered in Switzerland with a presence in China also. Here at NFC Rumors we see a lot of press releases hit our inbox, but today we saw one that just plain left us wondering what was going on. Until today we hadn’t heard of Winwatch or their NFC watch products and we are still a little confused as to what the company is actually selling, but it nonetheless sounds interesting. The press release doesn’t really give us a lot of information other than you can pre-order an NFC watch that connects to your NFC phone with a tap. There is apparently also a growing number of apps that the NFC watch supports and once NFC apps are loaded on your NFC phone the watch will somehow interact with the phone.
The company describes its NFC watch as being fashioned in a diving watch style, although it is unclear whether the NFC watch is actually waterproof. The company encourages people to pre-order the watch, but upon visiting the website that is not given in the press release we could find nowhere to actually see the watch, let alone pre-order it. What puzzles us even more is that the NFC watch works with Android or Symbian devices, so we are not sure whether that means that there will be multiple versions of the watch or if one device does it all which strikes us as unlikely. Our favorite phrase in the NFC watch press release below is “you are the storyteller!” In fact, we like “you are the story teller!” so much we are thinking about making it the NFC Rumors site slogan. NFC Rumors says, you too can tell super lucky shiny happy fancy stories with your friends and their dogs and their submarines. We challenge you to come up with more obscure phrases to describe the NFC watch in the comments.
Posted by Seth PlanckSeptember 12th, 2011 at 10:30 AM Filed Under Latest News, Videos
NFC Fruit Ninja game joins Angry Birds Magic and is preinstalled on Nokia NFC phones
NFC gaming is coming of age and that becomes more poignant as Halfbrick Studios releases an NFC version of their hit Fruit Ninja game for Symbian Belle Nokia NFC phones. Noknok reported back at the end of August that both Angry Birds Magic and NFC Fruit Ninja will come pre-installed on all Symbian Belle Nokia NFC phones. That at the moment includes the Nokia 600, Nokia 700 and Nokia 701 NFC phones. The concept of using NFC to share gaming isn’t new. In fact, even when we go back to the MIT video which showed a day with NFC we saw NFC gaming played on a subway.
However it has taken until 2011 for that dream of NFC-enabled games to hit phones and games like NFC Fruit Ninja are creating a lot of excitement among gamers. Rovio’s Angry Birds Magic NFC game was the first to be announced and was made available to Nokia C7, or Nokia Astound as its known here in the States, owners.
Posted by Seth PlanckSeptember 11th, 2011 at 4:34 PM Filed Under Latest News
AT&T throws up coming soon page for NFC Samsung Galaxy S II SGH-i777
The NFC version of the Samsung Galaxy S II has been a long time coming to the United States and Canada. We heard a couple of weeks that AT&T would indeed be bring us an NFC version of the Samsung Galaxy S II this fall. Today we have spotted a coming soon page over at AT&T with the obligatory email capture form to let you know when there is more news. In our experience those forms let you know a week after we report the news here at NFC Rumors, but if you want to get on the AT&T Samsung Galaxy S II mailing list click here.
Three of the four big carriers are getting their own version of the Samsung Galaxy S II, but only T-Mobile and AT&T’s version are expected to have NFC-capable hardware, although it is not clear at this time whether the nascent technology will be turned on at the phone’s launch as it may encourage consumers to use Google Wallet instead of Isis’ solution that won’t be market ready until 2012. We also have no idea yet whether the NFC version of the Samsung Galaxy S II will have a secure element. If it doesn’t, it will need a SIM card to enable payments and to store NFC based transaction apps which again will mean that Isis is your only hope of utilizing the Samsung Galaxy S II for NFC payments.
Posted by Seth PlanckSeptember 08th, 2011 at 4:13 PM Filed Under Latest News
Fall into NFC: Google adds five new markets to Google Offers
This is another post in our Fall into NFC articles that highlight the unprecedented amount of announcements and launches of NFC related products and services that are rumored to happen this autumn. Google has today unleashed another five cities in its Google Offers application that is part of the Google Wallet experience and at this time represents Google’s primary revenue generation engine for its Google Wallet. Google Wallet is due to be released any week now and is set to be the first NFC mobile wallet to be available in the United States. We also reported exclusively yesterday that Google has a major announcement to make regarding its Google Wallet that isn’t about NFC payments within the next couple of weeks. El Goog’s move into the nascent NFC mobile wallet space isn’t what you would call an easy one. Isis and joint ventures are blocking access to the Mountain View company and PayPal is suing them over information obtained from ex-PayPal employees that the internet payments giant classifies as trade secrets.
Posted by Seth PlanckSeptember 07th, 2011 at 11:07 PM Filed Under Latest News, Rumor
Fall into NFC: Massive NFC Rumors getting ready to break this Autumn
We receive a lot of tips from people who have some knowledge but dare not share all what they know. This week there has been a lot of whispers coming our way and many are so cryptic they intrigue us, but we can’t do anything with them. Now, we wouldn’t normally post NFC Rumors as obscure as we have received but these ones come from trusted sources and are potentially huge. In this post we will give you the rumor and then let’s do a little speculation to what it could mean. From what we can tell it isn’t going to be long before this news starts to break. However, we are calling for more information from you guys within these companies and within the industry. Our sources have already put us on the trail and we now need a little more detail to round these NFC Rumors out. Please use the Tip Us form – any information you send will be treated in complete confidence and your identity will never be compromised if that is your wish. Okay, here are the NFC Rumors…
Posted by Seth PlanckSeptember 07th, 2011 at 7:20 PM Filed Under Latest News, Videos
Eric Schmidt says the NFC lovin Ice Cream Sandwich hitting the primetime in October or November, just in time for the Verizon Droid Prime / Nexus Prime launch
We knew the next iteration of NFC pumped Android (Ice Cream Sandwich) OS was coming late this year, but now we have some meat on the bones of that rumor that comes from Mr. Google himself, Eric Schmidt. El Goog has been tighter lipped than Apple the night before an iPhone launch with regards to anything to do with Ice Cream Sandwich since Google IO back in May. We now have a date range to go on which ranges from October through to November for the official launch of the sweet, sweet new Android OS that we are all jonesing to get a look at. The NFC components are and new NFC API’s are of particular interest to NFC Rumors. The big question we have is – will the new Android Ice Cream Sandwich support Card Emulation mode for NFC?
Ice Cream Sandwich and the Nexus Prime / Droid Prime NFC rumor
Eric Schmidt casually revealed the arrival time of Android Ice Cream Sandwich while in an interview with Marc Benioff of Salesforce.com as you can see from the video below. Much of the hype around Ice Cream Sandwich Android OS is because Google said that the new OS would merge both Honeycomb and Gingerbread OS’s that came before it, unifying the tablet and smartphone platform for the first time.
Posted by Seth PlanckSeptember 07th, 2011 at 10:50 AM Filed Under Galleries, Latest News
File Expert Android app promotes NFC to management and leaves Bluetooth doing the manual labor
The problem with Bluetooth is that it never took the effective communications class. It won’t make friends at a party and instead stands in the corner clutching its drink. However, NFC is a veritable social butterfly in comparison. Some may even call it loose in the way that it will hook up with any device with no questions asked. Yep, NFC is a dirty stop out and will chase anything in a case. Back in its school days, NFC was never in the athletics club at school. It’s not a strong or fast as Bluetooth, and NFC never worked out at the gym. These days, it relies on Bluetooth to do the heavy lifting. That’s why the big bosses over at Geek Software Technology Inc. have promoted NFC and allowed it to pimp Bluetooth out in their File Expert Android app.
NFC Bluetooth pairing for file sharing on one of Androids best file sharing and management apps
Okay now you know that NFC handles the ice breaker situations and gets a phones number quicker than you can blink, but when things get a little more complex, it hands off to Bluetooth for the deep and meaningful exchange of information. Let’s look at the app. File Expert is probably the best file management app we have seen for Android. Its features are so comprehensive that this sentence doesn’t do it justice and the six million downloads the app hqs enjoyed so far are a testament to that.
Posted by Seth PlanckSeptember 07th, 2011 at 12:40 AM Filed Under Rumor
HTC Holiday Android NFC phone caught in the wild testing AT&T’s LTE network, it’s fast!
The HTC Holiday NFC phone seems to get caught out in public more than a teenage pop star. Today it was seen out in the field in Dallas and Fort Worth, Texas testing the new AT&T LTE network. The image we have was sent to BGR and we have to say it is not the normal blurrycam photos we are used to seeing. The word on the street is that the HTC Holiday, or HTC Waikiki, which is another potential name for the device, could be AT&T’s inaugural LTE device that launches its LTE network later this year. From a network perspective, this image shows the HTC Holiday topping out at a crazy fast 29Mbps, which looks good for Ma’Bells network. Although, we have to remember it is an empty market at the moment that the testers have to themselves. Even based on that, it is faster than speeds we have seen on Verizon’s network. Let’s just hope that Light Squared and its even newer LTE network makes AT&T’s look slow with equipment that gets faster from deployment to deployment. The HTC Holiday / HTC Waikiki is an Android device that is rumored to be one of the first Ice Cream Sandwich devices along with the Verizon Droid Prime, which up until this point we have known as the Samsung Nexus Prime.
Posted by Seth PlanckSeptember 06th, 2011 at 11:49 AM Filed Under Latest News, Press Release, Videos
NFC may sound great soon as Stollmann adds near field communications to HARMAN in car infotainment systems
Stollmann acquires high-end audio company HARMAN, Automotive NFC infotainment system to follow
How would you like NFC capabilities in your car that could allow you to connect your phone to your infotainment system? If Stollmann has its way that is exactly what you are going to get. The German company, Stollmann, has made an exciting acquisition and has bought itself an audiophile’s dream. It has purchased the audio manufacturer HARMAN, which is known for its high-end audio brands like AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. HARMAN’s brand are known in all audio venues including home cinema and computer speakers, but what has caught Stollman’s eye is the fact that HARMAN has a lovely auto infotainment business that it would like to add some NFC goodness to. Where we come from, that’s just manner from heaven and the blending of two of our favorite technologies.
STMicroelectronics launches Android app helps devs highlight its NFC dual-interface EEPROM capabilities
Posted by Seth PlanckSeptember 06th, 2011 at 10:18 AM Filed Under Latest News
STMicroelectronics launches Android app to highlight its dual-interface EEPROM capabilities
The semiconductor giant has released an Android app that allows developers to test their innovations with the wireless dual-interface EEPROM. We could soon see refrigerators and TVs with NFC capabilities.
This post about STMicroelectronics’ new Android app is going to get a little technical, but fear not. We are going to break it down into easy-to-digest terms so you can understand why this NFC breakthrough is so important. When it comes to the semiconductor industry all known logic and language can appear to break down, and terminology and apparent quantum physics can seem to take place and appear completely incomprehensible to anyone who is not a semiconductor electronics engineer. Semiconductor giants, like Ti or STMicroelectronics, operate in a world of their own and their press releases can read like the recipes for life, matter and the universe at large.
Posted by Seth PlanckSeptember 05th, 2011 at 8:29 PM Filed Under Latest News, Videos
Narian Technologies shows off some of its NFC4ALL platform’s capabilities in video
It’s Labor Day here in the States (think of it as a late August bank holiday) and most NFC folk are sunning themselves at the beach soaking up the last of the summer’s rays while they can. However, some of us are still here ensuring you get your fix of NFC news. Narian Technologies are working today and we know it because they sent us a link to a video that takes viewers through their Android NFC4ALL application for retail environments.
Posted by Seth PlanckSeptember 04th, 2011 at 5:47 PM Filed Under Latest News, Rumor
iPhone NFC conjecture ongoing, Apple could struggle if it passes on NFC
It isn’t going to be long until we know one way or the other whether the iPhone 5 has NFC (near field communications) technology built in. We already know that Apple have developed a lot of apps to potentially use NFC inside and outside of payments, so a formalized NFC payments market isn’t required for the iPhone to have success using NFC. Day in, day out here at NFC Rumors we share uses for NFC that extend far beyond payments and it is hard to believe that Apple doesn’t realize this and want to capitalize on the capabilities that the Cupertino company could bring to the technology.
Rumors are circulating that the iPhone is going to be available on Sprint (the only non-Isis carrier in the United States) and that the screen is of the sub 4-inch variety. See the BGR photo below that shows BestBuy is expecting a Sprint iPhone next month. Yet of late the expectancy of NFC being included in the iPhone has been quiet with most assuming that the issue has been put to bed and the expectations have been set that Apple will not support NFC this time around. However more so, now more than ever the iPhone is facing increasing competition and the iPhone 4 is no longer competitive on specifications or features that are offered in Android and other handsets. With Nokia banding together with Microsoft, the competition is about to get more ferocious than ever. Apple could sue every single handset maker out there and it still wouldn’t dull the consumer demand for more convergence and higher specified phones one bit.
Posted by Seth PlanckSeptember 02nd, 2011 at 1:30 PM Filed Under Latest News, Rumor
Could the Nokia 703 be the first NFC Windows Phone?
Nokia has promised that it will support NFC in all handsets from this point on which includes Windows Phone 7 smartphones. A spy shot of the Nokia 703 Windows Phone 7 (Mango) has surfaced with some specifications coming along for the ride. So, a new Nokia Windows Phone 7 phone should in theory be an NFC capable device. We are starting to get the idea that NFC will be well supported in Windows Phone 7 devices after seeing rumors circulating around the Samsung Omnia W suggest that it too will be an NFC Windows Phone 7 device.
Posted by Seth PlanckSeptember 01st, 2011 at 11:09 PM Filed Under Featured, Latest News
Canadians can Pre-order their brand new sparkly NFC Samsung Galaxy S II LTE on Rogers now today
We reported that Canada folk would get their hands on an NFC Samsung Galaxy S II courtesy of Rogers and today the mobile network operator came through with a pre-order form for the legendary phone with a touch of LTE 4G goodness. However, we should warn you that they want you to put some skin in the game if you are going to order this beast and they want $40 up front. We posted the details straight from the Rogers site after the break.
Posted by Seth PlanckSeptember 01st, 2011 at 10:00 PM Filed Under Events, Latest News
Isobar Create 48 NFC Hackathon Boston Event
If you are an Android app dev, like the sound of NFC capabilities and want to get the low down from those in the know, you will make sure you are in Boston on September 13th – 15th for Isobar Create 48.
If you live somewhere round the Boston area or can get there between September 13th and the 15th, you can take part in a unique experience the guys and gals from FutureM are calling Isobar Create 48. The point of the get n’ code together event is to explore the possibilities of Near Field Communication (NFC). NFC is going to be built into products, services and marketing from here on out and for those with some solid knowledge of managing NFC developments, the future will likely be bright. The Isobar Create 48 NFC Hackathon will be the first of its kind to explore the NFC chip inside the Google Nexus S and find greater uses for this NFC. The Isobar Create 48 organizers are inviting local developers, programmers and hackers to create what they see as their visions for uses of NFC technology.
Posted by Seth PlanckSeptember 01st, 2011 at 8:22 PM Filed Under Latest News
The NFC tag giant UPM RFID has struck up a partnership with RFID Systems to provide NFC tags in the Korean market
UPM RFID today announced yet another partnership as its continues its crusade to bring NFC tags to the world. The announcement today sees the Finnish company teaming up RFID Systems, a leading inlay and tag consulting and converting firm based in Seoul, Korea. The company also provides services such as RFID project design and implementation, and runs its own NFC shopping mall for consumers, application/solution developers, carriers, retailers and event companies
RFID Systems have set up their very own NFC Store, profoundly called NFC TagStore. It can be found at nfcstore.co.kr. RFID Systems are now stocking what’s said to be an extensive selection of NFC tags from UPM RFID and a variety of off-the-shelf NFC applications. We are really starting to think some companies involved in NFC need some branding help with their company names. The idea behind the preprinted NFC tags that NFC Store intends to sell is that they help consumers adapt NFC for everyday use. The NFC store also offers NFC smart posters and cards so Korean marketers should head over and check the NFC store out also. UPM RFID feel that there has been an unmet demand in the Korean market up until this point and that the partnership will in part help meet that need.