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Tapit picks up Unilever and takes NFC billboards inside a University
Posted by Seth Planck
October 28th, 2011 at 4:10 PM Filed Under Latest News
Tapit picks up Unilever and takes NFC billboards inside a University
Tapit adds Unilever and Lipton Ice Tea to the string of projects that the firm can tuck into its back pocket. One of the real success stories of NFC marketing is Australia’s Tapit. They only launched this year, have won a Red Herring Award, and have closed an exclusive contract with JCDecaux. They have also teamed up with Clear Channel in Singapore, and now they add Unilever to that growing list of projects that they are involved in.
Tapit have proven themselves to be effective communicators, or what we like to call brand whores here at NFC Rumors. They unashamedly create news on a near daily basis and have upped their profile massively using good old marketing and PR tactics. We have mentioned before that we here at NFC Rumors have a passion for marketing and so we consider this – If you are hiring an NFC marketing company, would you feel better taking on a firm that creates massive marketing presence for itself by using the tactics you are paying them for? Of course you would, and that’s why we think Tapit is probably one of the most visible NFC marketing firms globally.
HID Global launches NFC key program at ASU for access control
Posted by Seth Planck
September 14th, 2011 at 12:27 AM Filed Under Latest News
HID Global launches NFC key program at Arizona State University for access control allowing students to carry digital keys on NFC smartphones
HID Global further commits to NFC as an enabler in access control and secureID by fitting out portions of Arizona State University with its state of the art iCLASS NFC-enabled access control systems. At the back end of last month we reported that HID had launched its iCLASS Secure Identity Object, which provides iCLASS SE credentials that can be stored on NFC smartphones and allows access to secured areas. Yep in short, your phone starts to become your keys that allow you to entered restricted areas. Whether those areas are specific offices at your work or the ground floor entrance to a hotel or condo, HID Global have built solutions that allow NFC to be used securely as digital keys. We reported that they had also launched a developer kit so that partners and developers could build off the robust system also.
However, seeing is believing and HID Global tackled Arizona’s State University to show what its SIO (Secure Identity Object) could do. The pilot was run with a variety of NFC smartphones and had to work with a variety of major mobile networks. Fitting out a complete university for a pilot program is not feasible, especially considering that ASU manages on-campus housing for 13,000 students that live in 34 residence halls.