NFC social check-ins come of age with RewardAble marketing platform

Posted by Seth Planck

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NFC social check-ins come of age with RewardAble marketing platform

Has the NFC social check-in just come of age with RewardAble and its NFC loyalty marketing platform? Betapond has announced today that it has built an NFC social check-in platform it likes to call RewardAble. RewardAble is a social media check-in marketing platform that enables brands and retailers to grow participation through instant rewards for consumers for who check-in on Facebook or Foursquare on their NFC smartphone. Betapond is Ireland’s only Facebook Preferred Developer. RewardAble is a stand-alone subsidiary of Betapond, which was announced at a Innovation in Entertainment Showcase event in Sony Pictures Hollywood.  The company is using a viral expansion loop marketing model that rewards participants when they check-in and share their location with friends on social networks. By using NFC at check-in places, the process of taking part in the RewardAble platform is frictionless.

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Did Nokia just out its Nokia 801 Symbian Belle NFC phone by mistake?

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Unannounced, previously unseen Nokia 801 Symbian Belle NFC phone shown in demo video at the IFA trade show

Some are a calling it the Nokia 801 NFC phone, others thinks it’s the Nokia N8-01. Whatever you want to call it, a video being shown at the IFA trade show in Berlin was showing off a 3D render of an NFC phone we haven’t seen before. A particularly svelte looking piece of NFC loving hardware at that, and with Nokia’s own brand of industrial design cues that would make Apple weep into their big pot of money.

We want to preface this post by letting you know this falls into the dubious rumor category at this point, but could be a real NFC phone we are yet to see come to fruition. No one can say that IFA hasn’t had its share of drama this year with the 7″ Samsung slate being pulled from the floor and now the sighting of what appears to be a previously unseen Nokia Symbian Belle NFC phone. The show has been akin to a tiara tantrum at a beauty pageant this year which we find most amusing, we have to say.

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