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Nokia N9 NFC phone starts shipping, fails to say where
Posted by Seth Planck
September 27th, 2011 at 3:53 PM Filed Under Galleries, Latest News, Press Release, VideosNokia N9 NFC phone starts shipping, fails to say where
Nokia has finally started shipping its Nokia N9 NFC smartphone around the world. In a press release today Nokia confirmed that the Nokia N9 will be in consumers’ hands imminently, but failed to say which markets would see the Nokia N9 and which carriers would be selling the first and last Nokia Meego device.
“Since we announced the Nokia N9 in June this year, the feedback that it has gotten from discerning and avid smartphone users across the world has been nothing short of fantastic,” said Ilari Nurmi, Vice President of Marketing at Nokia. “With the innovations in industrial design, user interface, and the Qt developer experience, the Nokia N9 sets the bar for how natural technology can feel, and represents the first in a number of products from Nokia that will be brought to life in similar fashion.”
Yale NFC door locks caught on video
Posted by Seth Planck
September 23rd, 2011 at 6:05 PM Filed Under Galleries, Latest News, VideosYale NFC door locks caught on video
We covered the Yale story when the company made the announcement that it had developed NFC door locks earlier this month. At the time we had questions about how the system worked and backup considerations and appealed for anyone who was heading to the CEDIA Expo to grab some video and photographs of the Yale NFC door locks in use. It turns out that CEPro did just that and turned up some extra details on the NFC door locks too.
Ever since that fateful day, when shampoo met conditioner in a single bottle we humans have been fascinated by the efficiency of converging things. We want to save time, save energy and save space and NFC looks to add a whole lot of convergence to our lives, including chucking out the keys and using our NFC phones to gain access to our homes via NFC door locks. Yale has the NFC door locks and there are plenty of NFC phones sprinting their way to market.
America’s Isis crisis in NFC mobile payments
FeaturePosted by Seth Planck
September 22nd, 2011 at 9:22 PM Filed Under Featured, Latest NewsAmerica’s Isis crisis in NFC mobile payments
Since Google launched its Google Wallet earlier this week the Isis crew have been out in full force talking about Isis, which probably won’t get to market until in Salt Lake City and Austin until early-mid 2012, and that is just in a couple of test cities at that. If you have never heard of Isis let us give you some back story. Isis is a joint venture formed by AT&T, T-Mobile and Verizon where the three mobile network operators have come together to go into the NFC mobile payments business together, effectively controlling most of the market in the United States. Each mobile network operator intends to charge companies for having an NFC payments capable app stored on a subscriber’s phone and then Isis will act as a trusted service manager that provisions security apps being installed and acts as part of the payment process. If you would like to know more about what a trusted service manager is and does, check out our post here.
Adobe Flash Player 11 & AIR 3 now supports NFC, Devs go wild
Posted by Seth Planck
September 21st, 2011 at 9:52 PM Filed Under Latest News, Press Release, VideosAdobe Flash Player 11 & AIR 3 now support NFC for pairing and potentially payments
We knew that the new version of Adobe Flash Player 11 and AIR 3 would finally getting Flash on to the iPad and iPhone, but what we didn’t know until recently was Adobe has built in some NFC goodness too! Games and video playback can benefit from NFC. Switching from an iPad to a PC or from a phone to a tablet, saving game play where you left off or handing a video over at the exact moment you stopped watching on one device, so it starts playing on the next device all becomes reality by allowing NFC and Flash work together. Adobe hasn’t really elaborated much on exactly what functions will be available or whether its support for NFC includes emulation, peer-to-peer and, of course, read / write.
From what we can tell based on one small paragraph of text which refers to NFC support, AIR 3 allows developers to use existing code libraries with deep native hardware and OS capabilities. As well as the usual slew of sensors including gyroscopes, magnetometers, light sensors, etc.), multiple screens, native in-app payments, haptic/vibration control, device status, the new development Adobe Flash Player 11 and AIR 3 will add NFC (Near Field Communications) to that list. Check out the videos below to see it in action.
NFC social check-ins come of age with RewardAble marketing platform
Posted by Seth Planck
September 21st, 2011 at 11:57 AM Filed Under Latest NewsNFC social check-ins come of age with RewardAble marketing platform
Has the NFC social check-in just come of age with RewardAble and its NFC loyalty marketing platform? Betapond has announced today that it has built an NFC social check-in platform it likes to call RewardAble. RewardAble is a social media check-in marketing platform that enables brands and retailers to grow participation through instant rewards for consumers for who check-in on Facebook or Foursquare on their NFC smartphone. Betapond is Ireland’s only Facebook Preferred Developer. RewardAble is a stand-alone subsidiary of Betapond, which was announced at a Innovation in Entertainment Showcase event in Sony Pictures Hollywood. The company is using a viral expansion loop marketing model that rewards participants when they check-in and share their location with friends on social networks. By using NFC at check-in places, the process of taking part in the RewardAble platform is frictionless.
Intel Medfield Android NFC Tablet?
RumorPosted by Seth Planck
September 20th, 2011 at 9:27 PM Filed Under Galleries, Latest News, Rumor, VideosIntel Medfield Android Tablet shows NFC by mistake? Or was it a “Microsoft aren’t the only ones with an NFC tablet moment”?
Last week Microsoft held their developer conference and Intel held theirs. It turns out both were showing off NFC tablets.
An NFC tablet is rarer than NFC phones at the moment. In fact, they are as rare as Sarah Palin at a Planned Parenthood clinic opening. Last week, we think it’s fair to say that there was a fair amount of hurrah surrounding the Microsoft announcement that let the world know that Windows 8 would feature NFC. They even gave away NFC tablets to conference attendees to prove it. Strangely enough, at that very same time Intel was holding its developer conference also. We all heard the news that Google would optimize Android so that it would support Intel processors.
Collis launches Mobile Test Center for TSMs at NFC World Congress
Posted by Seth Planck
September 20th, 2011 at 12:14 AM Filed Under Latest NewsCollis launches mobile test center at NFC World Congress
The Dutch firm Collis plans to launch its mobile test center at NFC World Congress, which is aimed at helping Trusted Service Managers (TSM) that use NFC technology for NFC payments. Let’s face it, NFC is a very new technology. Perhaps not in how long it has been around, but certainly in how long mass deployments have been attempted. The industry is still grappling with control issues and the different stakeholders are still finding their way in this nascent arena we like to call NFC. Mobile commerce and NFC payments are still new also, and one of the main problems faced by NFC stakeholders at the moment when it comes to NFC commerce, is that standards are thin on the ground. Collis thinks it has the consultative solution.
PokenHEALTH and Standard Register Healthcare announce NFC partnership
Posted by Seth Planck
September 19th, 2011 at 10:22 PM Filed Under Latest News, VideosPoken and Standard Register Healthcare announce NFC products and services platform pokenHEALTH
Swiss based Poken and Standard Register Healthcare of Dayton, Ohio have got together to add some NFC pizzazz to healthcare in the form of pokenHEALTH. At first glance you may wonder what an NFC marketing company can do for healthcare, and we have to admit you are not alone. But when you learn the details it makes a little more sense. Standard Register Healthcare will use the system to exclusively market its healthcare services in North America, using NFC and social media engagement to educate consumers about the firm’s offerings.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace, Vice President of Strategic Development for Standard Register Healthcare, a business unit of Standard Register that serves 62% of U.S. hospitals.
“Together, we have the opportunity to transform events and help hospitals create connections with people that are fun and memorable,” said Stéphane Doutriaux, Founder & CEO of Poken. “Our platform caters to these needs, while providing a secure and confidential platform for continued interaction.”
Poken is known for bringing social experiences offline, and its partnership with Standard Register Healthcare plays to these strengths.
Visa, American Express and Discover Card sign on for Google Wallet
Posted by Seth Planck
September 19th, 2011 at 7:29 PM Filed Under Latest News, Press ReleaseGoogle lands Visa, American Express and Discover Card for Google Wallet
We knew Google Wallet was launching, but the big news today is that Google has reached deals with Visa, American Express and Discover Card who will be joining MasterCard on the Google Wallet platform. Ironically the Visa press release hit 15 minutes before the official Sprint release hit our inbox. Below we have the Visa payWave press release for your viewing pleasure, but in essence Google Wallet agreement extends Google Wallet to Visa account holders worldwide. What isn’t clear is whether this is the beginning of Google taking Google Wallet and Google Offers platform planet wide, or if it just means that Google Wallet customers can use payWave merchants who are equipped with contactless NFC POS terminals on a global basis.
The Google Wallet may soon be global thanks to Visa who wishes to push NFC payments
We have been waiting for the Google Wallet to launch since May. We have witnessed how Isis attracted Visa, American Express and Discover Card a few months ago. There also hasn’t been any new NFC phones that would support Google Wallet. However, on the back of today’s news, Google has come out in fighting form.
Google Wallet is live
FeaturePosted by Seth Planck
September 19th, 2011 at 6:37 PM Filed Under Featured, Latest News, Press Release, VideosGoogle Wallet is live on Sprint, Google Nexus S 4G owners can now get their NFC mobile wallet on
It’s official, Google Wallet has launched! We reported earlier today that Google Wallet was likely to go live today and it has. The press release winged its way out of Sprint’s HQ at nearly 4.30PM this afternoon announcing that America finally has an NFC mobile wallet, and it is Google Wallet that has got to market first. At the moment the only folks who can use the Google Wallet will be Sprint subscribers who have the Google Nexus S 4G in their pockets. More NFC phones are expected within the next couple of months, which will likely include the much rumored Google Nexus Prime and other Ice Cream Sandwich devices. They are likely to come fitted with the all important NFC antenna and secure element that is required for NFC payments.
“Sprint is thrilled to be the first U.S. carrier to offer Google Wallet,” said Fared Adib, Vice President of Product at Sprint. “Nexus S 4G is the first to receive new versions of Android software, and today’s upgrade puts the near-field communications, or NFC, chip in the phone to work so customers can have a secure virtual wallet on their phone. NFC capabilities on smartphones open the door to a new level of convenience and security.”
Kovio raises a cool $15 million for NFC printing, NFC barcodes arrive
Posted by Seth Planck
September 19th, 2011 at 4:18 PM Filed Under Latest NewsKovio raises a cool $15 million for NFC printing to produce NFC barcodes
You may or may not be aware, but printed electronics is a massive business and Kovio has announced it has raised enough capital to start printing NFC barcodes. This news first broke in June, but with today’s NFC tag announcements we thought we would revisit an up and coming technology. The humble barcode has been with us for many years. It first help digitize retailers’ stock and formed the basis of stock-based ordering (automatically ordering when stock gets low). NFC tags have long been thought to eventually take the place of barcodes, until today when Kovio announced that it had managed to produce NFC barcodes that will revolutionize retail for both merchants and consumers. Many groups have attempted printing NFC circuits with inks and many have had poor yields from the technology. In some quarters, refining inks so that they are reliable and can be used for NFC has been the holy grail, and from Kovio’s announcement it sounds like they have cracked it.
Funding for Kovio and its NFC printing that it uses to produce NFC barcodes
The majority of the Kovio funding has come from Tyco who have an obvious vested interest in retail packaging. ”As the market opportunity for mobile interactive platforms evolve, the funding will enable Kovio and Tyco Retail Solutions to deliver solutions that take advantage of the emerging infrastructure of Near Field Communication (NFC)-enabled devices and printed silicon capabilities. Current investors Kleiner Perkins, Caufield & Byers, DAG Ventures, Northgate Capital, Harris & Harris, Flagship Ventures and Pangaea Ventures also participated in the round,” the company said.
Tyfone licenses SideTap MicroSD & NFC secure element to AboMem
Posted by Seth Planck
September 19th, 2011 at 3:11 PM Filed Under Latest News, Press ReleaseTyfone licenses SideTap MicroSD & NFC secure element card technologies to Taiwan memory manufacturer AboMem
Tyfone announced today that it has found a new manufacturing partner in Taiwanese firm AboMem for its SideTap MicroSD NFC products. The partnership will also include widespread distribution rights, which is set to include China where AboMem has an extensive distribution network already in place.
“Tyfone’s partnership with AboMem in China enables Tyfone to scale its business with a recognized leader in manufacturing memory products, and unleash its established distribution supply chain.”
Tyfone’s patented SideTap microSD product can be added to existing mobile devices and it enables secure element functionality with NFC connectivity. SideTap is a unique feature of Tyfone’s u4ia platform that provides end-to-end mobile financial service solutions, from informational services and commerce to secure identity and NFC payments.
Google Wallet launching next week, new merchants to join [Exclusive]
RumorPosted by Seth Planck
September 17th, 2011 at 1:10 PM Filed Under Latest News, RumorGoogle Wallet launching next week, delayed and then time line moved up
NFC Rumors has received an exclusive tip from one of our well placed sources that suggests that Google Wallet will be released within the next week. We have been batting well on our rumors so far this last couple of weeks and through our sources, called the Microsoft launch and the HID announcement with BlackBerry. We don’t always get all the details and no doubt we will get more information in good time. But the news this time around is concerning the most contentious product in the NFC world which is, of course, Google Wallet.
We are going to start by saying we are fans at the approach Google has taken to its Google Wallet product. We were told just the other day by a friend of NFC Rumors that the payments business is a race to zero because margins are so small and it really is a quantity-over-quality type business.
See Windows 8 NFC under the hood in videos
Posted by Seth Planck
September 16th, 2011 at 3:50 PM Filed Under Latest News, VideosSee Windows 8 NFC under the hood in Build Windows NFC session videos
Microsoft has been running its Build Windows developer conference this week and announced that NFC would be supported in Windows 8. NXP worked with Microsoft to develop the drivers for both its NFC stack and its NDEF format that supports NFC Forum standards. Windows 8 isn’t going to be launching anytime soon, but an overwhelming interest in the NFC aspects of the new operating system has propelled media and consumer interest since the announcement of the new OS, which is set to be friendly to PC’s laptops, tablets and netbooks. Two videos have been released, one is in regards to the connecting and sharing service, and the other is geared towards designing systems and working with the Windows 8 NFC drivers.
We reported a couple of days ago that Microsoft had scheduled some hands on time for developers to learn more about what is involved in building NFC applications for the upcoming Windows 8 platform which included developing for different formats (touch and mouse / touchpad) and for differing screen sizes.
Microsoft has now posted these informative sessions, which you can view right here on NFC Rumors. If you are considering developing an NFC application for Windows 8, you will no doubt find these sessions informative and educational as they are hosted by Priya Dandawate and principal program manager Max Morris, who are both on the Microsoft NFC team and involved with its development from day one.
Can PayPal rule the world without NFC?
Posted by Seth Planck
September 15th, 2011 at 11:16 PM Filed Under Latest NewsCan PayPal rule the world without NFC? Can PayPal survive without NFC in the offline world?
Just yesterday we reported that PayPal is embracing an NFC mobile wallet over in Sweden. Yet today in the States, PayPal has been saying that it is not supporting NFC and it thinks its non-NFC strategy is correct. We beg to differ, and this shows a complete different mantra in the US than in Europe. AllThingsD reported on how PayPal intends to go into 2012 with an NFC-less strategy and they are confident enough about this decision to laugh at competitors who are entering the payment space and their models. We can’t help but think that PayPal is a little out of touch with what is happening and have made so many non-NFC acquisitions that they now find themselves justifying those purchases by not embracing NFC.
Whether PayPal likes it or not, Visa and MasterCard are bringing NFC to consumers and merchants alike. The process of an NFC payment is more frictionless than having to input your phone number and then a PIN number into a POS terminal. The point of swiping a physical card as PayPal has outlined in its go-to market strategy has little benefit in the user experience outside of security. Google Wallet also has a similar product it calls the GCard, but that is based within the phone and uses NFC for to make payments quick and easy.
HID Global partners with BlackBerry, NFC smartphones now open doors
Posted by Seth Planck
September 15th, 2011 at 1:09 AM Filed Under Latest NewsHID Global partners with BlackBerry, NFC smartphones now open doors
We have covered a lot of BlackBerry NFC phone news here at NFC Rumors, but very little of it has had a practical use in the real world until today – HID Global and Research in Motion announced they have partnered to enable HID’s iCLASS digital key system on BlackBerry NFC smartphones.
“This industry first is an important milestone in the deployment of mobile access and identity solutions using NFC technology on smartphones,” said Dr. Tam Hulusi, Senior Vice President with HID Global. “We will continue to innovate in the delivery of secure identity, as NFC-enabled smartphones represent a complementary new platform that we believe will expand the access control market and our online card services business while improving user security and convenience.”
“NFC technology will enable many new and exciting capabilities for BlackBerry smartphones and we are very pleased to be working with HID Global to be the first to bring a host of secure identity and mobile access control capabilities to NFC-enabled smartphones,” said Andrew Bocking, Vice President of Handheld Software Product Management at RIM.
It was only yesterday we reported about the HID Global pilot program that has been running at Arizona State University. In that pilot, the company had enabled NFC smartphones to act as NFC keys for user access in certain University areas on campus. With the BlackBerry announcement, HID Global will be able to activate any access control system that uses the company’s iCLASS SIO.
Need NFC in Windows today but don’t want to wait for Windows 8?
FeaturePosted by Seth Planck
September 14th, 2011 at 7:02 PM Filed Under Featured, Latest NewsNeed NFC in Windows today but don’t want to wait for Windows 8?
In this post we look at Wireless Sensor Technologies and their Windows NFC SDK and other projects the company is working on in the NFC World.
Yesterday NFC took the final step towards becoming mainstream as Microsoft announced support for the nascent protocol in Windows 8, which will allow a myriad of Windows toting devices to be developed. These devices include NFC tablets, NFC laptops, NFC readers built straight into PCs and support for many more form factors. However, from when Microsoft announces a new version of its operating system to launch can mean it is still months, and if not well over a year, from being launched. Developers are hungry to develop NFC software now and want to deploy on Windows boxes as soon as possible. Starting to develop an NFC application or service now, when it could potentially take 16 months for Windows 8 to launch, doesn’t allow devs to pay the bills. So, why can’t Windows devs and users have the best of both world? They can now.
Earlier today we got down to business and chatted about everything NFC with Craig Tadlock, who is the CEO of Wireless Sensor Technologies.
PayPal NFC mobile wallet shaping up in Sweden with Accumulate
Feature RumorPosted by Seth Planck
September 14th, 2011 at 12:34 PM Filed Under Featured, Latest NewsPayPal gearing up for NFC mobile wallet, Accumulate wants run the security detail
If you want a clue about what PayPal is up to in regards to NFC, you need look no further than its new partnership with Swedish firm Accumulate. PayPal is working with Accumulate to add the firm’s security platform, “Mobile Everywhere”, for what Accumulate calls “coming mobile services.” The agreement in place between the two companies is at this time a Swedish-only affair and for Swedish consumers. In viewing what PayPal is planning for Sweden, we can ascertain what the company might have in mind for the rest of the globe when it comes to NFC payments and its NFC mobile wallet.
”The agreement is great news and we look forward to partnering with PayPal and to support the innovative mobile services based on our technology,” says Stefan Hultberg, CEO of Accumulate.
HID Global launches NFC key program at ASU for access control
Posted by Seth Planck
September 14th, 2011 at 12:27 AM Filed Under Latest NewsHID Global launches NFC key program at Arizona State University for access control allowing students to carry digital keys on NFC smartphones
HID Global further commits to NFC as an enabler in access control and secureID by fitting out portions of Arizona State University with its state of the art iCLASS NFC-enabled access control systems. At the back end of last month we reported that HID had launched its iCLASS Secure Identity Object, which provides iCLASS SE credentials that can be stored on NFC smartphones and allows access to secured areas. Yep in short, your phone starts to become your keys that allow you to entered restricted areas. Whether those areas are specific offices at your work or the ground floor entrance to a hotel or condo, HID Global have built solutions that allow NFC to be used securely as digital keys. We reported that they had also launched a developer kit so that partners and developers could build off the robust system also.
However, seeing is believing and HID Global tackled Arizona’s State University to show what its SIO (Secure Identity Object) could do. The pilot was run with a variety of NFC smartphones and had to work with a variety of major mobile networks. Fitting out a complete university for a pilot program is not feasible, especially considering that ASU manages on-campus housing for 13,000 students that live in 34 residence halls.
Microsoft “Build Windows” developer sessions for Windows 8 NFC
EventsPosted by Seth Planck
September 13th, 2011 at 9:39 PM Filed Under Events, Latest NewsMicrosoft “Build Windows” developer sessions Windows 8 NFC
Today Microsoft announced its support for NFC, or near field communications, in the upcoming next iteration of its Windows OS – Windows 8. Microsoft has worked extensively with NXP Semiconductors to build the NFC drivers for developers to incorporate into applications to push the NFC ecosystem further. To develop NFC applications on the Windows platform, developers will need to understand the APIs that Microsoft is providing. Getting to know your way around the new code is what Build is all about, and Microsoft are putting on two near field communications sessions within the next couple of days.
OSPT Announces First Public Release of CIPURSE for Public Transportation Ecosystem
Posted by Thomas Gamboa
September 09th, 2011 at 10:33 PM Filed Under Latest News, Press ReleaseCIPURSE: An Open Standard for Next-Generation Transit Fare Collection
OSPT Announces CIPURSE™ Now Available to the Public
CIPURSE is here, but what is it? The OSPT (Open Standard for Public Transport) Alliance, who has made the announcement, is an international group seeded by four technology firms with the goal to solidify a unified global standard for NFC transactions in the transportation industry. Think public transportation and transit systems that rely on speed and timeliness to operate. Now, the OSPT operates as an alliance organization, and thus accepts members to join them in the push to standardize technology that will reduce costs, provide more flexibility, and increase security measures. CIPURSE, OSPT’s first public release, has been championed as an open platform, or as they say “open security standard specification”. The advantage if CIPURSE being an open standard is that it is more conducive to the exchange of information between vendors and provides greater versatility for transport system operators, all resulting in lower costs. This means higher adoption rate, greater chance of vendor neutrality, and the opportunity for more advanced developments as the CIPURSE and the OSPT community matures. CIPURSE Version 1.0 is currently ready for reading and evaluation.
Yale demos NFC door locks using the ASSA ABLOY Mobile Keys platform
Posted by Seth Planck
September 09th, 2011 at 7:30 PM Filed Under Latest News, Press ReleaseYale, an ASSA ABLOY company, will demonstrate residential NFC door locks at CEDIA Expo 2011, September 7-10 in Indianapolis, IN
Yale Locks & Hardware is moving into the 21st century as it adopts residential NFC door locks. As a company, Yale has certainly been about for our whole lives. In fact, it was founded in 1868 Lenoir City, Tennessee. It has had such an impact on our vocabulary that to this day we still call a pin tumbler lock, a Yale lock. However, things over at Yale have changed a lot between now and when Linus Yale, Sr., who founded the company, was improving locks at his father’s lock shop. The company has passed hands a few times since its inception but has always remained (you see what we did there). As we have been writing this post we have wondered what Linus Yale would have thought to the NFC door locks.
These days Yale is part of the ASSA ABLOY empire that houses such power security brands as HID, ActivIdentity, FARGO, VingCard Elsafe and LaserCard to name but a few. You may remember that ASSA ABLOY completed the first ever trial of the NFC mobile keys platform at the Clarion Hotel in Stockholm, in which 28 frequent hotel guests were invited to use the technology over an eight-month period. That platform has since been released for commercial application and deployment within hotels by subsidiary VingCard Elsafe. This uses the very same system that Yale intends to use for its NFC door locks.
Three UK opposes UK NFC joint venture and stands up for consumers
Posted by Seth Planck
September 08th, 2011 at 12:33 PM Filed Under Latest News, RumorThree UK calls out the UK NFC joint venture anti-competitive plans and moves to block the partnership with the European Commission
The mobile network operator Three UK (Hutchison Whampoa) is seeking to block the UK NFC joint venture entered into by Vodafone, Orange, O2 and T-Mobile. The UK NFC joint venture plans to create, run and control a common mobile payment and advertising platform for retailers. Three is arguing that the companies’ influence in the market would result in high fees for consumers. Three UK is attempting to submit a formal complaint that requests that the European Commission blocks the UK NFC joint venture. Three said they were already in talks with the European Commission before formally applying for approval later this year. Three UK will only be able to lodge a formal complaint when that approval is given by the European Commission.
NFC Marketing trifecta, NFC World Alliance
FeaturePosted by Seth Planck
September 08th, 2011 at 10:28 AM Filed Under Latest News, Press ReleaseNFC Marketing trifecta formed as Proxama, Tapit and BlueBite come together for an NFC World Alliance
The newly formed NFC World Alliance will cover the Asia-Pacific region, America’s region and the EMEA region for NFC marketing
An Englishman, an Australian and an American… Oh you’ve heard that one. Rather than a joke you may be interested in some NFC marketing news then. Well, Proxama, the English power house that helped Nokia, BlueBite, the American mobile marketers who you will remember were part of the New York VH1 show NFC marketing campaign, and the new kid on the block, Australian firm Tapit, have got together to form an NFC marketing alliance. The three companies are calling this collaboration the NFC World Alliance, and arguably these three companies are the biggest NFC marketing players in their respective markets. By forging a collaboration, they have now made up the first premier NFC marketing trifecta on the face of the Earth.
NFC lovin Ice Cream Sandwich hitting the primetime in October or November
RumorPosted by Seth Planck
September 07th, 2011 at 7:20 PM Filed Under Latest News, VideosEric Schmidt says the NFC lovin Ice Cream Sandwich hitting the primetime in October or November, just in time for the Verizon Droid Prime / Nexus Prime launch
We knew the next iteration of NFC pumped Android (Ice Cream Sandwich) OS was coming late this year, but now we have some meat on the bones of that rumor that comes from Mr. Google himself, Eric Schmidt. El Goog has been tighter lipped than Apple the night before an iPhone launch with regards to anything to do with Ice Cream Sandwich since Google IO back in May. We now have a date range to go on which ranges from October through to November for the official launch of the sweet, sweet new Android OS that we are all jonesing to get a look at. The NFC components are and new NFC API’s are of particular interest to NFC Rumors. The big question we have is – will the new Android Ice Cream Sandwich support Card Emulation mode for NFC?
Ice Cream Sandwich and the Nexus Prime / Droid Prime NFC rumor
Eric Schmidt casually revealed the arrival time of Android Ice Cream Sandwich while in an interview with Marc Benioff of Salesforce.com as you can see from the video below. Much of the hype around Ice Cream Sandwich Android OS is because Google said that the new OS would merge both Honeycomb and Gingerbread OS’s that came before it, unifying the tablet and smartphone platform for the first time.


















































