What NFC marketing campaign do you have planned for the holidays?

Posted by Seth Planck

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What NFC marketing campaign do you have planned for the holidays?

This fall there is expected to be an explosion of NFC phones in the marketplace, which for the first time makes NFC marketing a viable engagement strategy for retailers to create campaigns. However, the concept of NFC marketing is somewhat new and marketing departments are slow on the uptake in deploying bricks and mortar virtual campaigns. The beauty of NFC marketing is that it can be simple to put together, or it can be highly technical and embedded with other technologies.

On the simple side, an NFC marketing campaign can be as simple as a smart poster that signs people up for your company’s newsletter and then rewards them with a discount coupon. Your tracking metrics can be done at the register and you could even run a concurrent tell-a-friend campaign on the same smart poster. That could work out great for a mom & pop store who wants to dabble in NFC marketing before investing in an integrated platform approach when ROI is known. An investment of a few hundred dollars could be all that is needed to secure more sales if your campaign is creative and novel. On the technical end, if you have the ability to accept NFC payments or have an NFC marketing system, the sky is the limit.

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